“iSTEEL Unveils iSTEEL Zinc, Next-Gen Galvanized XLS TMT Bars, offering Three Times Longer Life for Constructions”

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Chennai, March 22, 2024: Viki Industries, which markets iSTEEL, a brand synonymous with premium TMT bars across South India, has launched iSTEEL Zinc, a groundbreaking zinc-coated TMT bar offering up to three times higher life for constructions than traditional TMT bars.

Manufactured based on an advanced galvanizing technology, iSTEEL Zinc is best suited for constructions in corrosion-prone regions such as coastal areas within a 50-kilometer radius, locales near water bodies and industrial zones. The zinc coating provides reliable protection against corrosion, making them perfect for coastal or humid environments. This is backed by proven and time-tested laboratory tests.

Essential for construction in coastal areas and diverse applications such as foundations, industries, and water tanks, iSTEEL Zinc, galvanised XLS TMT bars offer unmatched durability and resilience. It is to be noted that galvanised steel has stood the test of time. Iconic structures like the Burj Khalifa in Dubai, the Brooklyn Bridge in New York, and the Lotus Temple in New Delhi stand as a testament to its enduring reliability.

The launch event witnessed the addresses of experts from the industry, including Mr. L. Pugazhendhi, Executive Director of India Lead Zinc Development Association, New Delhi; Dr. T. Venugopal, Former Chief Technology Officer of TATA Steel; and Dr. A.R Santhakumar, Former Emeritus Professor at IIT Madras, and Mr. T. V Subramaniam, Head of Quality Control, iSTEEL.

Speaking at the launch function, Mr. G. Gautam Reddy, CEO of Viki Industries, said, iSTEEL Zinc innovation is In line with our core purpose, which is to create exceptional building materials that are ahead of the times, thus protecting every home we touch. The new product is set to redefine the standards of construction materials and transform the landscape of construction in the country. Buildings constructed with iSTEEL Zinc, galvanized XLS TMT bars can expect a lifespan of up to 150 years, compared to 50 years with regular TMT bars.

Commenting on the launch in Tamil Nadu, he said: “It is estimated that corrosion leads to losses worth Rs 6,00,000 crores annually in India, translating to 4% of the national GDP. Tamil Nadu is highly prone to corrosion, given its coastal nature and heavy industrialization; hence an ideal geography to launch iSTEEL Zinc, Galvanized XLS TMT Bars. This is our way of contributing to reducing corrosion losses to society in India and the world.”

Mr. Reddy added that despite the initial higher investment, iSTEEL, Zinc, and Galvanized XLS TMT Bars offer long-term cost savings with reduced maintenance needs and fewer replacements. Featuring recyclable zinc coatings, these bars contribute to reducing environmental impact through fewer replacements and repairs.

Viki Industries has over 30 years of expertise in manufacturing and marketing construction steel bars. It has consistently delivered ‘best in class products’ with a strong commitment to sustainability. The launch of iSTEEL Zinc marks a major milestone in the company’s journey towards innovation-driven growth and expansion plans. “We are proud that over 3,00,000 homes have been built with iSTEEL and we are confident of growing this number exponentially. We have ambitious plans to take our turnover from Rs. 650 crore at present to Rs. 2000 crores”