HERO MOTOCORP LAUNCHES A NEW PREMIUM MOTORCYCLES IN CHENNAI

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Building on its commitment to providing world-class products to its customers, Hero MotoCorp, the world’s largest manufacturer of scooters and motorcycles, has launched an exciting premium motorcycle in Chennai the Mavrick 440 .

The Mavrick 440 marks the Company’s entry into the upper premium segment.

With the launch of Mavrick 440, Hero MotoCorp makes a bold statement in the mid-weight category. This launch is a significant milestone in the company’s 40 years of illustrious history. Leveraging its rich legacy of delivering reliable and efficient two-wheelers, Hero MotoCorp is poised to redefine the dynamics of the 400cc segment.

The Mavrick 440 will be available in three variants – Base, Mid and Top at Hero MotoCorp dealerships at a price of Rs. 199000/- (Base), Rs. 214000/- (Mid) and Rs. 224000/- (Top).

Hero MotoCorp is offering enthusiasts the opportunity to feel the power, performance and agility of the Mavrick 440 firsthand through a special first-ride experience. Customers can test-ride the Mavrick 440 through authorized Hero dealerships in the city. Deliveries of the motorcycle will begin from April 2024.

On the occasion, Mr. Ranjivjit Singh, Chief Business Officer, India Business Unit, Hero MotoCorp said, “We are thrilled to bring one highly anticipated motorcycle to Chennai that exemplify Hero MotoCorp’s commitment to innovation and excellence in the market. The Mavrick 440 represents our bold entry into the mid-weight category, redefining the dynamics of 400cc segment. This launch not only showcase our dedication to meeting the evolving needs of our customers but also reflect our relentless pursuit of engineering excellence and customer satisfaction.”

Mavrick 440

Design
The Mavrick 440 is a style icon, boasting a bold and assertive design that balances unmistakable roadster aesthetics with robust styling. Up close, you recognize iconic details such as muscular fuel tank, metal styling body parts, interactive telematics instruments, and wide handlebars. Illuminating the road before you, the motorcycle features Round LED projector headlights, daytime running lights, and an ‘intelligent automatic headlight’ for style and safety.

Power and Performance
The Mavrick 440 is equipped with an air cooled with oil cooler 2V single-cylinder 440cc ‘TorqX’ engine with electronic fuel injection that delivers 27 bhp @ 6000 rpm and a torque of 36 Nm @ 4000 rpm. The engine is designed for high low-end torque, ensuring a smooth and stress-free ride for city commuting and highway journeys. Performance-wise, the Mavrick 440 features a 6-speed transmission with a slip-and-assist clutch. The specially crafted 0° steel radial pattern tyres ensure support during extreme lean angles.

Comfort without Compromise
The motorcycle features roadster ergonomics with an upright riding position, spacious seat, ample legroom and optimized grab-rails for rider and passenger comfort. Wide handlebars provide a comfortable grip, while the ergonomically sculpted rider seat ensures a comfortable experience. Equipped with powerful 17-inch wheels and a ground clearance of 175mm, the Mavrick 440 excels in road-hugging capabilities.

Interactive Telematics Features
The Digital Speedometer with Negative Display offers readability and navigation while Smart Phone features provide additional convenience. The eSIM based connectivity enables real-time information, remote tracking and access to over 35 functions through Connected 2.0 technology.