India’s Finest Lab-Grown Diamond Jewellery, Avira Diamonds launches its latest store in Chennai at Express Avenue Mall in the presence of Cricketer Dwayne Bravo

Chennai,14th March 2024: Avira Diamonds, inaugurates yet another brick-and-mortar store located in Express Avenue Mall, Chennai, making it as its third store in the city. Dwayne Bravo (Former Trinidadian Cricketer & Current Bowling Coach of Chennai Super Kings) inaugurated the latest store of Avira Diamonds in the presence Mr.Suresh Jain (Founder and MD, Avira Diamonds) at Express Avenue Mall, Chennai.
Avira Diamonds, a new age jewellery brand is pioneering sustainable and ethical jewellery design in India. Using science and technology to create lab grown diamonds, the company offers their customers world class quality diamonds, while ensuring the planet does not bear the burden of human and ecological costs of mining. The collection comprises a variety of offerings like Neckpieces, Stackable rings, Mini-Solitaires, Party wear rings, and back Earrings which captivate the current generation and elevate their style.
The diamonds, which are made under conditions that mimic earths’ natural processes in a lab, produces a gem impossible to distinguish from the mined form. Under the watchful supervision of our talented team, the diamonds are made free of any impurities and are of exceptional quality, while being much more affordable and environmentally friendly.
Speaking at the inauguration, Founder and MD, Mr. Suresh Jain, who has worked in the traditional gold jewellery business for 20 years, said “We are looking forward to moving into a more sustainable space. We’re bringing a range of jewellery that aims to be affordable and yet on par in terms of designs with large jewellery brands. We are confident to have our message of sustainability reach our customers in the most effective yet, beautiful manner. We also thank Mr.Dwayne Bravo for inaugurating our latest store.”
Keeping in mind the need to be mindful of our planet, Avira diamonds is pulling all stops to make lab grown diamonds the first choice for their economical and sustainability conscious customers. It is a well-known fact that diamonds are the premium choice for most people, however, with the growing demand for this gemstone, it is becoming increasingly difficult and expensive to acquire the stone naturally. However, lab grown diamonds are expected to account for 3 times the demand by 2030, as evidenced by the large-scale adoption by shoppers in the US and EU.
Avira diamonds assures its customers a 100% exchange of their range of products, which will serve as a sparkling new opportunity for those planning on investing for a more sustainable future. Our jewellery is designed by seeking inspiration from the elements of nature, by being particularly cautious in our efforts to conserve natural resources. By harnessing the power of technology, we can provide our customers the alluring shine of a diamond without the guilt of having miners risk their lives in mines.