MAYBELL LAUNCHES ITS LATEST FLAGSHIP STORE AT EXPRESS AVENUE MALL WITH A NEW TIMELESS FESTIVE 2025 COLLECTION

Actress Mirnalini Ravi inaugurates the latest Maybell flagship store in the city, marking it as the 40th exclusive retail outlet across Tamil Nadu ~
Chennai, September 11th 2025: Maybell, a name synonymous with timeless ethnic fashion for over 26 years, proudly unveiled its latest flagship store at Express Avenue Mall. The grand opening was graced by acclaimed Actress Mirnalini Ravi, who inaugurated the store in the presence of Mr.Sridhar Venkatesh (Founder, Maybell) and Mrs.Madhavi Venkatesh (Design Head, Maybell) marking it as the 40th exclusive retail outlet across Tamil Nadu.
The latest Maybell flagship store in this loved space of Express Avenue (EA) spreads across 1,000 sq. ft. (approx.) and is a one-stop destination for customers. has been thoughtfully designed to offer an elevated customer experience —blending elegant interiors, curated collections, and personalized service. With this milestone, Maybell also introduced its latest festive line, Aloka – The Festive Collection 2025, inspired by golden opulence and the spirit of celebration.
Aloka showcases a luxurious range of ensembles crafted with rich fabrics, luminous gold accents, and intricate detailing. From Casual Kurtas and Kurta Sets to Festive Skirt Sets, Anarkalis, and Chic Loungewear, the collection reflects Maybell’s signature design ethos— rooted in tradition, yet effortlessly modern. Designed for the contemporary woman, Aloka seamlessly balances style, comfort, and cultural connection.
Speaking on the occasion of the grand launch, Mr. Sridhar Venkatesh (Founder, Maybell), said “With our new store at Express Avenue, we wanted to go beyond retail. The space is curated to give our customers an elevated, personal journey into fashion – where textures, colors, and craftsmanship come alive. We envision every Maybell store as a destination where women not only find ensembles, but also connect with a sense of confidence, joy, and celebration.”
Mrs. Madhavi Venkatesh (Design Head, Maybell) added “At Maybell, fashion has always been about more than garments – it is about creating experiences. Our design philosophy is rooted in the richness of Indian tradition, yet it evolves constantly to suit the aspirations of the modern woman. Each collection, including our new festive line Aloka, reflects this balance of heritage and contemporary design.”
At the heart of Maybell’s success is its dedicated in-house design team, which continues to innovate and create collections that celebrate India’s cultural artistry while remaining wearable and relevant for today’s lifestyle. Each garment resonates with Maybell’s unwavering commitment to heritage, quality, and craftsmanship.
For More Information:
Visit Maybell at: Express Avenue Mall, Lower Ground Floor, Royapettah, Chennai: 600014
Website: www.maybellindia.com
Instagram: @maybell_india
Contact Details: 044-61915133