Victor has made a powerful impact in the badminton world, standing tall against competitors in 2023 and 2024.

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Victor has made a powerful impact in the badminton world, standing tall against competitors in 2023
and 2024. Their presence in major tournaments has turned heads, marking a turning point in the
industry.

Founded in 1968 by Mr. Den Li Chen in Taipei, Taiwan, Victor has built a reputation for excellence,
innovation, and top-notch craftsmanship. For decades, they’ve earned the respect and loyalty of players
around the globe.
Now, Victor has opened its first store in South India, near BSR Mall in Thoraipakkam. The grand opening
was a celebration of tradition and excitement, featuring a “Chandamelam” to welcome honored guests.
The event was graced by key figures such as Dr. Ashok Sigamani, President of TNCA, Mr. V. E.
Arunachalam, Secretary of TNBA, Mr. Ben Hsiung, General Manager of Victor India, and Mr. Richard C.L.
Chen, Director General of the Taipei Economic and Cultural Centre in Chennai, among others. Indian
badminton icons Prannoy H.S. and Ashwini Ponnappa were also present, cutting the ribbon to mark this
exciting moment.
After the ceremony, there was a press meet covering topics like badminton development and the
Olympics. The day also included the traditional lighting of the lamp and fan interactions with Prannoy
and Ashwini, where autographs and photos were a big hit.
As a treat for customers, the new store is offering great discounts on Victor badminton gear, including
the highly anticipated Marvel series collection. It’s a destination you don’t want to miss!
Victor Showroom
No. 30/3D, S-1, 200 Feet Road (Radial), Thoraipakkam, Tamil Nadu 600097
Contact Number: +91 78459 26545