Chennai, March 08, 2025: Nykaa, India’s most trusted beauty and lifestyle retailer, continues to redefine luxury beauty experiences with the launch of its first-ever Nykaa Luxe store in Chennai. Marking its sixth store in the city and its first Luxe destination, this 2,000 sq. ft. retail space at Express Avenue Mall is set to elevate the beauty landscape, bringing an exquisite selection of premium brands, personalized services, and immersive shopping experiences to Chennai’s discerning beauty enthusiasts.
Designed as the ultimate destination for beauty lovers, the Nykaa Luxe store at Express Avenue Mall offers a meticulously curated selection of global and homegrown luxury beauty brands. From iconic makeup essentials to advanced skincare, fragrances, and haircare, the store delivers a world-class shopping experience for those seeking the finest in beauty.
A World of Luxury Beauty at Express Avenue Mall Customers stepping into Nykaa Luxe Express Avenue will be transported into an immersive beauty haven featuring a stunning selection of brands. Indulge in luxe makeup favorites like Charlotte Tilbury, Huda Beauty, Nykaa Cosmetics, Kay Beauty, Urban Decay, and Anastasia Beverly Hills, offering everything from timeless classics to trendsetting essentials. Skincare connoisseurs can treat themselves to top-tier brands such as Lancôme, Murad, Obagi, and Caudalie, ensuring their skin receives the finest care. Elevate your fragrance collection with iconic names like Armani, Prada, Carolina Herrera, and Rabanne, or perfect your styling routine with premium haircare from GHD. This exquisite curation makes Nykaa Luxe the ultimate beauty playground for Chennai’s discerning consumers.
This first-of-its-kind luxury beauty destination in Chennai is thoughtfully designed to offer:
Elevated Brand Expression: Immersive zones that bring each brand’s story to life for deeper engagement
Personalized Beauty Services: Expert consultations and makeovers with Nykaa Pro Artists
Luxury Gifting Experiences: Customized gift sets with engraving and bespoke packaging
Every detail of Nykaa Luxe Express Avenue has been crafted to elevate the beauty shopping experience, ensuring an unparalleled luxury retail space for Chennai’s beauty aficionados.
From its inception as a pioneering online beauty platform, Nykaa’s journey has been transformative, seamlessly blending the online and offline shopping experience to push the boundaries of India’s beauty retail landscape. The expansion of Nykaa Luxe across key locations underscores the brand’s commitment to making luxury beauty more accessible to consumers nationwide.
Visit Nykaa Luxe at Express Avenue Mall and immerse yourself in an indulgent world of beauty like never before!
Store Address:
Nykaa Luxe, Ground Floor, Express Avenue Mall, Chennai
ABOUT NYKAA AND HOUSE OF BRANDS:
At Nykaa, we share one vision: to bring inspiration and joy to people everywhere, every day. Born from a desire to make beauty a mainstream choice, the Nykaa journey began in 2012 as a digital-first, consumer-tech beauty company. Falguni Nayar’s entrepreneurial leap with Nykaa tapped into an underserved beauty retail market, disrupting the ecosystem and putting India in the global spotlight. Today, Nykaa has expanded its offerings to include fashion and B2B, launching platforms such as Nykaa Fashion, Nykaa Man, and Nykaa Superstore.
Over the years, Nykaa has steadily captured the hearts of consumers, serving 40 million customers through its online platforms and 221 offline beauty destinations, while building loyal communities through engaging and educational content. Nykaa continues to build its house of brands with a sharp focus on innovation and consumer delight. Nykaa Cosmetics, Kay Beauty, Nykaa Naturals, and Nykaa Wanderlust, Moi by Nykaa alongside celebrated fashion labels such as Nykd by Nykaa, KICA, 20 Dresses, RSVP, and Gajra Gang, have become household names, consistently delivering inspiration and high-performing products to consumers.
Nykaa’s unwavering commitment to authenticity and customer-centricity has cemented its position as the retailer of choice for international brands looking to enter the Indian market. With Nykaa’s Global Store, a gateway to some of the world’s most coveted brands, the company harnesses its powerful supply chain and marketing expertise to create a flawless shopping experience. Trusted by renowned global names like Charlotte Tilbury, Elf Cosmetics, Urban Decay, Foot Locker, Revolve, and Cider, Nykaa has empowered these iconic brands to connect with Indian consumers and make a lasting impact in the market.
Nykaa has been recognized with prestigious accolades, including a place in the TIME100 Most Influential Companies List and the Isidoro Alvarez Lifetime Achievement Medal at the World Retail Congress in Barcelona. Falguni Nayar, Founder and CEO, has also won personal honors such as EY Entrepreneur of the Year and Power Businesswoman by Forbes Asia.
For more information, please contact pr@nykaa.com